When owner-company Yell announced the final editions in 2017, its CEO was quoted by the BBC in an article: “Like many businesses, Yell has found that succeeding in the digital space demands constant change and innovation.
How many brands can say something like that these days? Why did the printed Yellow Pages end?
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Known for its successful TV ads, including JR Hartley’s ‘Fly Fishing’, the Yellow Pages managed to cement itself as something we all needed and it was a genuine household name. Some people of a certain age will look back fondly on the Yellow Pages advertising of its heyday. The telephone directory printed on yellow paper was a household staple for more than 50 years. Advertising local businesses went fully digital through Yell The switch to digital demands constant change as Internet search engines replaced the old-fashioned telephone directory. So now, local business listings via Yellow Pages have moved online to.
In 2017, the Yellow Pages’ owner Yell announced that its printed form would cease production, with the final delivery being made in January 2018, marking its last print run of 104 editions.
The first Yellow Pages edition was published in Brighton, UK back in 1966. So, where did it go? And how are local businesses advertising themselves these days without it? From the very first Yellow Pages to the final printed directory But you’ve probably noticed that the Yellow Pages doesn’t turn up on your doorstep anymore.
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